Survey reveals clients’ most pressing communications issues
Change management and embedding new media channels are identified as the ‘most pressing business need’ for clients in our annual Item Group customer satisfaction survey.
Close runners-up were:
• identifying content that illustrates goals, vision and brand during times of change
• training and coaching line managers to be more effective communicators
• planning ahead.
For their experience of working with Item, these were the highlights:
• 86 per cent of respondents rated our overall quality of service as ‘excellent’
• 100 per cent rated the helpfulness of the Item people they dealt with as ‘excellent’
• our flexibility was rated ‘excellent’ by 93 per cent of respondents
• the skills and knowledge of Item people was rated as ‘excellent’ by 86 per cent of respondents
• 86 per cent of respondents were also ‘very likely’ to recommend Item to a third party.
“We’re delighted with the results, which demonstrate year-on-year improvement in scores across most areas,” says managing director, Alison Crossley.
The survey was run in July 2008 and had a 57 per cent response rate. Many thanks to those clients who responded and gave their comments.
