29 June 2007

Vodafone employee share plan wins global communications award

A multi-faceted communications campaign to excite employees about their Vodafone shares has won a coveted Global Equity Organisation award.

The GEO Awards are awarded each year to recognise and honour outstanding achievements by companies operating international employee stock plans, highlighting best practices in global equity compensation.

Vodafone won 'Best Share Plan Communications' for its AllShares Maturity 2006 campaign, which aimed to excite employees about the shares and help them to understand the actions they could take.

Recognising the fact that different communication materials work better in different countries, core materials including a maturity pack and a website were produced centrally. This was supported by additional communications for local preferences, including an HR toolkit, a film for Vodafone TV and a special feature in the employee magazine, Vodafone life!

Item Group worked with Vodafone to write, design, translate and produce the booklets, posters, postcards and magazine article, as well as project managing of the core materials.

‘Employee understanding of the AllShares maturity was an outstanding success,’ said Rebecca Trigg, Vodafone Reward and Recognition Analyst. ‘Feedback has indicated that the materials received were in keeping with the Vodafone “Red, Rock Solid, Restless” brand essence and were clear and concise, enabling employees to make informed decisions about their shareholdings.’