20 October 2006 Next month’s ASPIC seminar
examines how IC professionals can help leaders communicate better
internally.
Forty-five per cent of communicators say that
convincing senior leaders to make the time to communicate is one
of the greatest challenges they face.
The ASPIC seminar on 23 November features two speakers with a wealth
of advice, ideas and experience.
Robert Nuttall, Head of Internal Communications,
Marks & Spencer
M&S has rarely been out of the business news over the past
few years. For decades the company looked rock solid. Company profits
peaked in 1997 at over £1bn and then plummeted through boardroom
upheaval, an end to the British-made-only rule, a paternalist management
style, and criticisms of dowdy stores and merchandise. By 2004,
some doubted that the company could turn around.
But it did – in spectacular style, announcing pre-tax profits
in May this year of more than £700m.
Stuart Rose, who took over as Chief Executive two years ago, is
credited with fighting off the famous £9.1bn Philip Green
takeover and bringing the company back from the brink.
M&S’s Head of Internal Communications, Robert Nuttall,
has worked closely with Stuart Rose through a period of significant
and necessary change under his inspiring leadership.
Robert will talk about the role internal communications has played
in CEO communications, the challenges faced and the channels the
team used.
Darren Briggs – Partner, The Company Agency
Effective leadership communication produces results by creating
the climate
and culture which allows employees to perform.
Darren draws on his own experiences at BA, Microsoft, Nike, PepsiCo
and Vodafone as well as presenting solutions from The Company Agency.
He will outline why effective leadership enhances performance including:
• how leadership communication drives company culture
• working with leaders to communicate and develop a performance-enhancing
culture
• how to encourage open communication between leadership
and employees.
