13 June 2005

Fremantle Media hires Item for new online magazines

You're hired! Fremantle Media, one of the largest international creators and producers of programme brands including hit show The Apprentice, has hired Item ltd to create a new suite of internal communications.

Fremantle Media is based in London and produces 260 programmes in 39 countries and 9,000 hours of programming for shows including Pop Idol, The Bill, Jamie's School Dinners, Neighbours, Life Laundry and How Clean is Your House.

The organisation has reviewed communications for its global internal audience and chosen Item to write, design and produce an online magazine and pdf version to be print sourced worldwide. The two magazines will go live in September.

Acting Head of Internal Communications, Sonija Silberkuhl, commented: "Fremantle's vision for an engaging global internal communications strategy is to connect all its people and the enormous amount of creativity around the world. Initial strategic priorities are to establish a solid communications fundament with two key pillars: a global intranet and an online publication with a difference.

"Fremantle chose Item due to their high degree of professionalism, visible passion for the project and outstanding expertise. They instantly understood and translated the needs of Fremantle into an engaging and exciting proposal, and we cannot wait to launch the first edition!"

Item director Suzanne Peck, added: "We're delighted to be working with Fremantle at this exciting time in communications, which increasingly puts people at the heart of what they do."