13 June 2006

New ASPIC seminar helps IC capture business creativity

To thrive in the competitive 21st century workplace you need new ideas. Next month's half-day ASPIC seminar aims to help IC professionals capture creativity for their organisations' success.

New ways of working and the pace of technological change have placed a premium on creativity and business leaders have already recognised the challenge, identifying fresh thinking as a core value.

Recent research shows that 76 per cent of companies plan to increase their spending on innovation and 86 per cent of global leaders think that innovation is 'more important than cost reduction for long term success.'

If creativity is so important to success, why are so many organisations struggling to cultivate a culture in which creativity and innovation flourish?

How can communications professionals help release the creative potential of their audiences? How can they ignite and promote a flow of ideas to make creativity contagious in their organisations?

The seminar will feature:

• How can you be more creative? How to find out your own creative 'type' and recognise the five archetypes of creativity in others; using alternative perspectives to view creativity; finding the best and most innovative creative solution to issues. This interactive session will be led by Tom Bruno-Magdich, a personal development coach and speaker, who has worked in the entertainment industry as a performer for more than 20 years, and has developed a radical and unique approach to interpersonal communication skills training and creativity coaching

• Case study: Arup is the creative design and engineering force behind many of the world's most iconic landmarks, including the Tate Modern, Sydney Opera House and the Millennium Bridge. With more than 7,000 staff worldwide, a 'perpetual inquisitiveness' characterises the Arup employee. From auralisation tools for listening to how spaces will sound before they are created, to simulating pedestrian movement in major transport hubs, a culture of creativity underpins all their work. Olivia Gadd, Head of Corporate Communications, will outline how good communication is one of their secrets of success and why keeping the personal element is vital

• Case study: ideas unlimited is an international consultancy which has worked with organisations such as Deloitte, the National Trust, Unilever, Shelter and BSkyB to engage leaders, teams and individuals in creating a great future. The ideas team share their top tips for client projects from major change programmes to employee induction events, the approach and tools they have used and how 'taking off the lid' helps organisations see what their people are truly capable of.

The event is on 12 September at One Aldwych Hotel, Aldwych, London W1 and runs from 9.30am to 1pm. The cost of the event is £125 + VAT and includes lunch and seminar materials.

To book: email speck@Item.co.uk