Great writing is magical.

It’s inspirational, engaging and makes a lasting impression on an audience.

But it can be tough to get it right. The best writers, just like the greatest magicians, disguise their techniques and years of practice to make their craft look easy.

Our award-winning editorial team will share tricks of the trade in a practical one-day workshop.

Whether you’re writing an article for an in-house publication, intranet content or an email to colleagues, we’ll help you make every word count to engage, inform and inspire your audience.

Issues covered include understanding your audience, tone of voice, structuring content and writing killer content. And don’t worry: the only thing that’s going to vanish is your fear of putting pen to paper…

Email Suzanne.Peck@item.co.uk for details