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'How to…' guides
We've created a series of best practice guides to help
communication practitioners, developed from our own experience. Select a guide
from the list below:
 How to
communicate change
How to
write for design
How to
interview
How to
communicate in a crisis
How to
plan internal communications
How to
survey your audience
How to
be creative with photography
How to
proofread
How to
write online
How create
a successful multi-language magazine
How to
create an editorial style guide
How to
write an effective business report
How to
communicate during a merger and acquisition
How to
talk the language of new technologies
How to
use email effectively to communicate
How to
create the right tone of voice
How to
create better team briefings
How to
write a blog
How to
podcast
How to
hold a successful webinar
How demonstrate
the value of internal communications
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How to create an editorial style
guide
Defining an organisation’s tone
and style of communication with internal and external stakeholders
helps to bring its brand and values to life.
For communicators,
an editorial style guide outlines a consistent style of writing
within a publication, between different issues of the same
publication, and across the organisation as a whole.
It’s
not a straightjacket designed to impose a single style on
all those contributing to a publication. It is a useful tool
that spells out editorial policy to an internal audience
and gives communicators the freedom to use their own personal
style while still respecting basic rules.
Detailed hin this
guide are our key points to bear in mind when creating
an editorial style guide.
To order this and other guides, please
use the form below.
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